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Zhuorui Fu Collection
of handmade leather bags
nyc has debuted its classy and simple design
through its online and social media store. The elegant haute-couture brand
takes inspiration from the millennial ethics by Zhu and the Franco-Italiano making
of Roberto.
The brand offers its
primary line of 100% handmade classy leather handbags and accessories made in France. The products
are made in vera pelle, Italian real leather in top quality.
Since the debut, the
brand has attracted royal metropolitan following. Zhuorui Fu Collection branded
its slogan on the curation of style, which is ‘the books one has read, the
places one has been, and the people one has loved’. The multidimensional replay
of fashion and style naturally circulates around a crowd of well-off casual
cool intelligentsia customers.
Speaking of the origin
of ZFC, the founder and creative director Zhu has accentuated that she meant to
create a “style” line instead of a fashion line, which can be superficial and unethical.
Former fashion journalist and a millennial banker, Zhu extended her IT girl
taste to the impeccable French traditional production.
“(My maker partner) Roberto
is paid well. We only use natural coloring made at home and the authentic
leather‘vachette’, calfskin from the cattle that are used as meat.” Zhu told Behind the Scenes. The brand makes
small-batch of premium sling bags at limited quantity, mostly created as the
tailored taste of each individual customer. Drawing sharp contrast with the
crocodile-skin Birkin bags alike, the reasonably-priced ZFC bags are the status
symbol for the new elites, or more, the coolest IT girls and dudes of the era.
Despite having 40 years of
experience in making pure leather travel bags, the shy maker designer
partner of Zhu, Roberto, has playfully blended his Franco-Italiano background with
the NY-based globe-trotting stories of Zhu. “Being millennial does not mean we
are not made of frivolous quality”, Zhu said, “Just as, being experienced and
Franco-Italiano does not mean out-of-reach. It only means we are chic, for a
long time.”
When relating to her Chinese
background, Zhu said she is very grateful and proud of her roots. Nevertheless,
she spent her early life growing up in a city that has only 30 year of history,
so she said she had proactively sought after traditions and cultures that were
lacking in her earlier upbringing. Having attended the alma-mater of Duke and
Duchess of Cambridge, Zhu has certainly taken the sophistication of cultures
into quality modern designs.
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